No matter who you are, or what your business is, you have probably used some if not all of the steps in the ADDIE process. ADDIE is an acronym for, Analyze, Evaluation, Implementation, Development and Design. This is a process used by instructional designers and training developers.
What makes this process unique is that each stage relies on the success of the previous one. There are 5 stages of the system and each of them is equally as important as the next (Castagnolo 2007.) In this post we are going to be thinking in terms of search marketing while discussing each step of the ADDIE process.
The first thing you would want to do is identify the problem(s) you are facing and then set goals and objectives. The second thing you would do is plan out how you are going to proceed to solve your problems and meet your objectives. Next you would actually develop relevant keywords, adds and content to help get you started. Then you would move your plan into action. Normally this stage involves teaching the learner and the teacher, so consider this where you would show a prospective company how to develop content and ads (Peterson 2003.).
Finally, the most important step is evaluating what you have done. In every stage you will be testing to see where you are loosing potential leads. At the end you will be testing and tracking your data to see what you can change and what is working well. After you tweak everything you simply go through the process all over again until it is as close to perfect as you can come or you see the results you are looking for (Peterson 2003.).
Castagnolo, Chuck. “The ADDIE Model – Why Use It?.” EzineArticles Submission – Submit Your Best Quality Original Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints. N.p., n.d. Web. 1 June 2012. <http://ezinearticles.com/?The-ADDIE-Model—Why-Use-It?&id=859615>. (tags: none | edit tags)
Peterson, Christine. “Bringing ADDIE To Life: Instructional Design At Its Best – Research and Read Books, Journals, Articles at Questia Online Library.” Questia – The Online Library of Books and Journals. N.p., n.d. Web. 1 June 2012. <http://www.questia.com/googleScholar.qst?docId=5002107379>. (tags: none | edit tags)