BP7 RILS, The SEO Doctor, Publication & Video

Learner Reflection 

MHowling_rilsplan

 

 

 

 

 

 

 

 

Running Head: KEYWORD RESEARCH

 

 

 

 

SEO Doctor

Marcus Howling

Full Sail University

June 9, 2012

The SEO doctor introduces Google AdWords, while encouraging learners to open an account and begin research. You will learn what Keywords are, how to research them and gain an understanding of the impact they can have on your search rankings.

Target Audience

My learners will be anyone who is doing business online or trying to drive traffic to a website. More than likely they will own their own business and in most cases be out of high school.

Materials

Instructor
  • Computer
  • Google Adwords Account
  • List Of Industry Terms/Products

Learner

  • Computer
  • Google Adwords Account
  • List Of Industry Terms/Products
  • Something to take notes

Objectives

  1. Provide you with a brief example of how I can help your company drive traffic to your website.
  2. Help me acquire an Internet Marketing/SEO Contract position by convincing you to pay my company for their services.
  3. Help me acquire an Internet Marketing/SEO position at a firm willing to pay top dollar.

Procedure

  1. Create an account or sign into Google AdWords.
  2. Open an excel sheet and in the first tab write in bold keyword data.
  3. Create a template that looks like the picture below.
  4. Use the AdWords Keyword Tool to search you word/phrases.
  5. Enter the information into your database.
  6. Copy information from your database to your Google Doc template.
  7. The instructor will give their final recommendations and prepare the student for the next step in the process.

 Emerging Technology

Google AdWords is a tool that helps you research keywords and build pay-per-click ads that help drive traffic and improve your rankings.

Social Participation/Social Learning

The learners will upload their keywords to Google docs and have someone critique their choices and give recommendations on how they should continue. The goal here is to see what others felt were unique keywords to them and how they plan to implement them into their overall content.

Making Connections

  • Previous Knowledge –Anyone who does business online knows how the Internet can impact his or her business in a positive or negative way. What they will
  • Relevance- What they will learn here is how to take information of their business or industry and turn it into keyword rich content that could help drive traffic to their site.
  • Audience – The final step that will be learned in the next segment is how to take this information and translate it into pay-per-click ads and blog post to help communicate messages with their audience.

Create/Produce

First the learner will create a Google AdWords Account. Then learner is creating relevant Keywords and Phrases that can be incorporated into their websites codes, adds and content that can help drive traffic and increase their overall search rankings.

Assessment Rubric

Rubric Completed Incomplete
Keyword/Phrase List Student completed a list consisting of 8-10 Keywords or Phrases. Student did not complete list or it was incomplete
Created AdWords Account Student created a Google AdWords account. Student did not create a AdWords account.
Excel Database Student filled in all required data for their keyword-spread sheet. Student did not include all data required for assignment.
Update Google Docs Student updated their data to the Google doc provided. Student did not input their data into the provided Google document

Reflection

 

Learner

Name: __________________________________   Age: ___________________________________

Reason For Taking Lesson: ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What Information Did You Learn?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Was The Information Valuable To You?  Yes_____  No _____

What Skills Did You Learn?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Were skills valuable?  Yes_____  No _____

What did you think abut the AdWords Tool?

__________________________________________________________________________________________________________________________________________________________________________________________________

Was the tool easy to use and understand? Yes_______ No _________

Instructor

Why Did People Say They Contacted You?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Did they feel like the information was valuable? Yes ______  No  _______

What did they say about the information?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What did they say about the skills they learned?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What did they think about the AdWords tool?

___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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2 Comments

Filed under RILS Publication

2 responses to “BP7 RILS, The SEO Doctor, Publication & Video

  1. Pingback: BP10 Commenting and Linking « A Musical Journey through Technology

  2. lewis patton

    Very Cool idea for learners who are not used to looking up things online. This concept would be great for students who are interested in promoting a new business idea. This also helps learners learn about google and all of it’s features.

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