Monthly Archives: July 2012

Action Plan Update & Reflection

Capstone Update

Since I implemented my CSC project I have made some progress. I redefined my goals, making my intentions clear. I would like for my audience to learn about the importance of Internet marketing. Many people take this course because they are educators trying to relay information to students. My goals and reasons for taking the course are different. I am still trying to understand the best way to relay my message without disturbing the integrity of the course.

I have not yet achieved the objectives in my original Action Plan. My original objectives were, help me acquire an Internet Marketing/SEO Contract position by convincing you to pay my company for their services. Help me acquire an Internet Marketing/SEO position at a firm willing to pay top dollar. However, I did have someone offer me wholesale real estate services in exchange for Internet marketing tricks. So we are making progress.

I agree that my objectives are not formatted for the common learner but for my learners I believe they are strong. I do believe the changes I made to the beginning of my objectives this month make them even stronger. This is an example of why I am still a little confused on how to cater my project to meet my personal objectives and stay in line with course objectives.

My timeline in month one was still based off the original template, so my project is on track. Everything happen so fast I did not get a chance to change much there. But now that I know exactly what I want to teach, I have a better understanding of how to implement a timeline for an Internet marketing program.

({new timeline} Month one, Researching the competition – Two, defining your industry, brand and keywords- Month three, Internet Marketing –Month four- Internet Marketing Plan )

The only obstacle I encountered was not being an educator. I entered this class with an entrepreneurial state of mind and I had to switch to educator. Surprisingly as I was searching for jobs I saw Internet marketing professor jobs out there. Immediately I got excited and realized exactly what I could create. Needles to say my solution is creating an Internet marketing project I can use to pitch my Internet marketing skills.


There are aspects of the course material I will be using to help enhance my projects. Being able to understand how people learn and how to create media projects based on this information will be valuable for my career.

Continuing from paragraph one, everything I have learned so far is extremely valuable to my CSC project implementation. I will be able to relay information in a learner sensitive fashion. It will not matter if I’m pitching my services to potential clients or lecturing and teaching it to Internet marketing students.

There will be many changes after the DAE course. My goals will change and objectives will be tweaked a little. My over all emphasis will change to an educational affective that will give me an opportunity to meet all my goals. I will also be able to develop a timeline because I have gained a little more focus and understanding of the project.


 Month 1 

  • Researching The Competition
  • Strengths
  • Weaknesses
  • Keywords
  • Adds

Month 2 

  • Brand Your Company
  • Define your Industry
  • Define your Brand
  • Trademark Logo & Taglines

Month 3

  • Internet Marketing
  • Overview & Principles

Month 4 

  • Internet Marketing Plan


Goal/End Product:

-Create an AdWords account to Identify and research relevant keywords that relate to your business and competition.

Target Audience:

-My learners will be anyone doing business online or trying to drive traffic to a website. More than likely they will own their own business and in most cases be out of high school.


-Show business owners how the company can increase traffic to their website and maximize their return on investment.


-Analyze information and make an educated decision about implementing internet marketing into your business.

-Assess the importance of internet marketing and determine weather or not you should introduce this style of marketing to your business.


  • Computer
  • Google AdWords Account
  • List Of Industry Terms/Products
  • Tablet
  • Pen

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