Resume

Marcus A. Howling

24 East Frederick Street ●Lancaster, PA 17602 ● (717) 468-5813● mhlucky45@gmail.com

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Work Experience

Current  Position: SEO strategist at a|muse Digital

Previous

SEO Specialist: Web Talent Marketing

Lancaster, PA

January 2013 to October 2015

Job Requirements:

*Claim and verify Local Citation Listing to maximize client’s local rankings and increase leads and conversions.

*Perform SEO Onsite Audits to ensure website has a technically sound structure and ranks well in organic search.

*Research keywords to target and prepare a plan to help client generate leads and increase revenue.

*Promote content using online PR techniques that increase ranking, authority, traffic and generate positive returns.

*Research and write content that speaks to your consumers, answers their questions, and entice them to buy your products.

*Natural white hat link building to create a strategy to improve backlink profile.

*Analyze, Google, Bing, and Social media analytics to help create new strategies to improve your leads and conversions.

*Prepare and send clients reports using various analytical tools to show performance and make recommendations to improve.

*Creating Google Disavow spreadsheets to upload in Link Research Tools to reclaim and remove bad links that help and company recover Google Penguin Update.

SEO Consultant : 1WTM LLC

Remote

August 2012 to Present

*SEO Maintenance: Routinely run website through SEO tools to make recommendation on how to Improve website usability.

*Research and write content for company blog.

*Build custom profiles and pitch content to obtain links that help the client improve rakings, generate leads, and increase ROI.

*Reputation Management: Build and pitch content to help push down bad reviews in search so companies look better online.

*Manage social content, images, and communication to help client increase leads from social users.

*Optimize YouTube videos to maximize performance

*Optimize Press Releases and blog to ensure they rank well for specific keywords

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Education

 B.S. in Criminology/Pre-Law

Indiana University of Pa (IUP)                                                                                                                   2007

M.S. in Entertainment Business

Full Sail University                                                                                                                                 2011

Internet Marketing, Graduate Certificate

Full Sail University                                                                                                                                 2012

Education Media Design & Technology, Graduate Certificate

Full Sail University                                                                                                                                 2012

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Skills

Google Analytics Certified, Internet Marketing, Lead Generation, Social Media Marketing, Pay Per Click, SEO, Link Building, CRO, User Experience, Penguin Panda Removal, PPC

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Tools

Raven, Majestic, Screaming Frog, WooRank, Link Research Tools, Web Master Tools, Hub Spot, Moz , Google Analytics

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 Industry Certifications & Publications

https://www.google.com/partners/#i_profile;idtf=104594015996721472941;

http://www.sitepronews.com/author/marcus-howling/

http://www.websitemagazine.com/content/blogs/search/archive/2014/02/11/point-of-view-the-death-of-sem.aspx

http://www.websitemagazine.com/content/blogs/search/archive/2015/01/26/the-future-of-content-marketing-is-your-website-ready-for-knowledge-vault.aspx

http://www.websitemagazine.com/content/blogs/posts/pages/step-by-step-seo-troubleshooting-for-google-newbs.aspx

http://www.websitemagazine.com/content/blogs/design-development/archive/2015/05/28/life-after-mobilegeddon-tested-techniques-that-help-increase-mobile-conversions.aspx