Marcus A. Howling
24 East Frederick Street ●Lancaster, PA 17602 ● (717) 468-5813● firstname.lastname@example.org
Current Position: SEO strategist at a|muse Digital
SEO Specialist: Web Talent Marketing
January 2013 to October 2015
*Claim and verify Local Citation Listing to maximize client’s local rankings and increase leads and conversions.
*Perform SEO Onsite Audits to ensure website has a technically sound structure and ranks well in organic search.
*Research keywords to target and prepare a plan to help client generate leads and increase revenue.
*Promote content using online PR techniques that increase ranking, authority, traffic and generate positive returns.
*Research and write content that speaks to your consumers, answers their questions, and entice them to buy your products.
*Natural white hat link building to create a strategy to improve backlink profile.
*Analyze, Google, Bing, and Social media analytics to help create new strategies to improve your leads and conversions.
*Prepare and send clients reports using various analytical tools to show performance and make recommendations to improve.
*Creating Google Disavow spreadsheets to upload in Link Research Tools to reclaim and remove bad links that help and company recover Google Penguin Update.
SEO Consultant : 1WTM LLC
August 2012 to Present
*SEO Maintenance: Routinely run website through SEO tools to make recommendation on how to Improve website usability.
*Research and write content for company blog.
*Build custom profiles and pitch content to obtain links that help the client improve rakings, generate leads, and increase ROI.
*Reputation Management: Build and pitch content to help push down bad reviews in search so companies look better online.
*Manage social content, images, and communication to help client increase leads from social users.
*Optimize YouTube videos to maximize performance
*Optimize Press Releases and blog to ensure they rank well for specific keywords
B.S. in Criminology/Pre-Law
Indiana University of Pa (IUP) 2007
M.S. in Entertainment Business
Full Sail University 2011
Internet Marketing, Graduate Certificate
Full Sail University 2012
Education Media Design & Technology, Graduate Certificate
Full Sail University 2012
Google Analytics Certified, Internet Marketing, Lead Generation, Social Media Marketing, Pay Per Click, SEO, Link Building, CRO, User Experience, Penguin Panda Removal, PPC
Raven, Majestic, Screaming Frog, WooRank, Link Research Tools, Web Master Tools, Hub Spot, Moz , Google Analytics
Industry Certifications & Publications